Insights
5.8% decline in 2020 global new business as Creative wins dry up
Even in a tumultuous year, new business revenue in 2020 was down by single-digits at 5.8% globally thanks to a dynamic media landscape. Media new ...
Digital media grows by 23% as mobile leads China media inflation in 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. The ...
New business remains resilient despite decrease of 10% in H1 2020
The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the ...