2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. Publicis Groupe was holding company of the year with 2,249 wins and $804m in increased revenue, almost double the New Business increase of second placed WPP. The holding group’s leading media agency, Starcom also topped …
Vive Le Pitch: French Holding Groups Dominate 2022 New Business Read More »
Even in a tumultuous year, new business revenue in 2020 was down by single-digits at 5.8% globally thanks to a dynamic media landscape. Media new business revenue for the period of January to December 2020 increased by 6.9%, making up for a much weaker Creative market (-12.6%), according to new business data from independent marketing …
5.8% decline in 2020 global new business as Creative wins dry up Read More »
The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total New Business revenue decreased 10% globally – but creative agencies are having to find ways to do more with …
New business remains resilient despite decrease of 10% in H1 2020 Read More »
