Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world’s leading brands and companies. The platform was acquired in June 2022 by global independent marketing consultancy, R3.
The acquisition of Adbrands marks a continuation in R3’s investment in the analysis of the marketing landscape and tracking of client-agency partnerships, which the company has done through its Global, China and Asia Pacific Agency Family Trees, New Business League, and M&A League.
What We Offer
Under R3 management, Adbrands will continue to operate a freemium model, with premium data and analysis available to clients and subscribers. R3 will maintain Company Profiles which examines the business records, geographic strength, and comparative performance of holding companies and key agencies. Profiles include strengths, weaknesses, history, up-to-date news and top-line financial information. R3 will also manage the Account Assignments database, which tracks new business wins worldwide.
Historically, Adbrands has covered developments in marketing across Agencies, Advertisers, Countries, and Sectors. Its Agency and Advertiser profiles highlight sales, revenue, positioning against key competitors, and reports events that might have impact on overall marketing strategy and performance. Adbrands also maintains historical information on the world’s leading advertisers and hosts a collection of notable advertising campaigns.
R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media, and agency investment, and to improve efficiency and effectiveness.
Established in 2002, we work with twelve of the world’s top twenty advertisers and have consulted to more than 100 companies on global, regional and local assignments. We have developed robust benchmarks and process targets for more than 70 countries.