Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming recession, fluctuating interest rates, and political instability, marketers must seize this opportunity to educate the rest of the organisation on cost versus value, and demonstrate marketing’s effectiveness and impact on business. […]
Improving on Paying for Performance Read More »
Digiday – It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. (The ANA conducts the study every five years.) Duggan noted that while marketers have been increasing
Marketer Mindsets on In-housing vs. Agencies Needs to Change Read More »
Marketing Dive – In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens of millions thanks to the strategy, the space is primed to see more client-side initiatives in the months ahead, some experts say. But third-party agencies are also in a more resilient
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance Read More »
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. Publicis Groupe was holding company of the year with 2,249 wins and $804m in increased revenue, almost double the New Business increase of second placed WPP. The holding group’s leading media agency, Starcom also topped
Vive Le Pitch: French Holding Groups Dominate 2022 New Business Read More »
Even in a tumultuous year, new business revenue in 2020 was down by single-digits at 5.8% globally thanks to a dynamic media landscape. Media new business revenue for the period of January to December 2020 increased by 6.9%, making up for a much weaker Creative market (-12.6%), according to new business data from independent marketing
5.8% decline in 2020 global new business as Creative wins dry up Read More »
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. The findings from R3’s tenth annual China Media Inflation Trends report revealed double-digit growth in digital media, even as average media ratecard spend contracted by more than 15% in Q1 to
Digital media grows by 23% as mobile leads China media inflation in 2021 Read More »
The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total New Business revenue decreased 10% globally – but creative agencies are having to find ways to do more with
New business remains resilient despite decrease of 10% in H1 2020 Read More »
