Agency Relationships -

Ensure The Success of Gen AI Integration With Contract Reviews

The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create and collaborate. With this shift comes a crucial need for thorough contract reviews—not merely as a legal formality, but as a vital aspect of risk management. Having that conversation around responsibility and liability upfront will provide […]

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Driving Transparency in Influencer Agency Partnerships

Cracking the Influencer Marketing CodeIn today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach and credibility. However, managing influencer partnerships, especially through agencies, can present challenges related to transparency and performance. From selecting suitable influencers to conducting performance assessments, being armed with key insights and best practices helps marketers optimize their

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How To Mitigate The Revolving Door Of CMOs

Marketing Mag – Often overlooked during a CMO transition period is the agency on record. The brands’ agency partner can be a valuable repository of information, skilled in designing, executing, and reporting on marketing strategies. They might have even crafted the current strategy with the previous CMO so not consulting with them may be a huge

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Why Marketers are Taking Over Reviews from Consultants – And How Agencies Can Adapt

AdAge – Under economic pressure, more and more marketers are skipping search consultants and taking agency reviews into their own hands. Search consultants operate on a fee-for-service basis, and their pricing varies based on the size and complexity of the review. Fees can span anywhere from $25,000 to $250,000, according to one search consultant who spoke

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Unraveling the AI Dilemma in Media Agencies: Cost Savings or Revenue Shake-up?

Digiday – As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? No one’s brandishing pitchforks yet, but a storm of probing questions is gathering momentum. Marketers are asking: How is your agency harnessing AI and automation? Which tasks or

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Marketer Mindsets on In-housing vs. Agencies Needs to Change

Digiday – It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. (The ANA conducts the study every five years.) Duggan noted that while marketers have been increasing

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Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance

Marketing Dive – In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens of millions thanks to the strategy, the space is primed to see more client-side initiatives in the months ahead, some experts say. But third-party agencies are also in a more resilient

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