In-housing

Digiday – It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. (The ANA conducts the study every five years.) Duggan noted that while marketers have been increasing […]

Marketing Dive – In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens of millions thanks to the strategy, the space is primed to see more client-side initiatives in the months ahead, some experts say. But third-party agencies are also in a more resilient