The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create and collaborate. With this shift comes ...

Cracking the Influencer Marketing CodeIn today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach and credibility. However, managing influencer partnerships, especially ...

Marketing Mag – Often overlooked during a CMO transition period is the agency on record. The brands’ agency partner can be a valuable repository of information, ...

Wall Street Journal – Four years ago, Saudi Arabia made up a small proportion of business at Lightblue, a creative experience and tech agency based in ...

AdAge – Under economic pressure, more and more marketers are skipping search consultants and taking agency reviews into their own hands. Search consultants operate on a ...

Marketing Interactive – The term “fractional CMO” – FCMO – has been gaining traction in the marketing industry. Simply put, a fractional CMO, or FCMO, is ...

Digiday – As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings ...

AdAge – Branded presence at the festival can cost anywhere from $108,000 for a brunch to $4 million for a blowout concert, per a sales deck ...

The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like Pfizer, Uber, and Kimberly-Clark put under ...

Digiday – In recent years, marketers have been putting more emphasis on performance marketing, proving efficiencies of ad budgets and retooling creative to tout value amid ...

Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming recession, ...

Digiday – It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which ...